MVV Full Moon Season

Mooncake box

MVV Mooncakes were created to share the story of the dedicated office-workers at Media Ventures Vietnam (MVV) who have worked tirelessly for their customers' success. The packaging features illustrations depicting viral stories on social media and intricate designs, showcasing the creativity and dedication of the MVV team.

The MVV Full Moon Season mooncake box is made using high-quality materials, including 1200 gsm rigid board and textured fancy paper. Its magnet flip and double-layered praline design sets it apart from other mooncake packaging. The addition of Metallic Silver Ink, UV Spot Varnish, and embossing adds a touch of luxury.

Attention to detail is paramount in the production of each box, ensuring that it complements the product perfectly. The dimensions of the box are 260mm width x 75mm depth x 260mm height.

Opening the MVV Full Moon Season mooncake box reveals four individual boxes, each containing a different flavor. This packaging is not only visually appealing but also interactive, allowing recipients to choose their favorite flavor.

The MVV Full Moon Season mooncake boxes were distributed to over 1,000 Vietnamese companies in September 2016, making it a memorable gift for the Mid-Autumn Festival.

Bond Creative's design team, led by Nguyen Thach Nguyen, collaborated on this project. Their research focused on finding a way to connect the product to Vietnamese culture while conveying the spirit of the MVV Group. The challenge was to combine traditional Mid-Autumn Festival packaging with modern communication elements, resulting in a unique and captivating design.

The MVV Full Moon Season mooncake box, designed by Bond Creative, won the Bronze A' Design Award in 2018. This prestigious award recognizes designs that showcase creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.

Image Credits: Bond Creative

Intellectual Property Notice: Copyrights belong to Bond Creative, 2017.